A creative studio dedicated to changing the way we create and consume content for the benefit of consumer, creative and brand. This involves partnering brand with creative to create something new and interesting for the consumer to love.
All content is powerful information that informs our society and business culture. Let’s make it count.
(From L-R: Mater, Natalia Botanicals, Cecilie Copenhagen, L’s Art Club.)
When our society became obsessed with broadcasting our every move, good ideas lost their ability to stand out.
Artists got squashed by Instagram models.
We rebel against the production of content for the sake of it, for algorithm or keyword or to feed the internet.
We create content that helps. It has value, merit and it’s interesting. It builds brands and does good for:
Positive mental health
Generation Y (Millennials) // Aged 20-45 // 75% Female 25% Male
Works in the Creative or Lifestyle Industries
Loyal, inquisitive, looking for recommendations and cool events
Regular Instagram user
Passionate about ethical consumerism and shopping independently
Wanting new experiences to broaden their horizons
Interested in nourishing content to feed the brain
Talking about mental wellbeing, eco-travel and places to go for interesting and unique experiences
”The last decade’s obsession with ‘always on’ communications strategies has created too much noise, making it hard to truly connect.
“People are employing a ‘nutritious’ attitude toward technology, favouring experiences that nourish us rather than addict us or hook us up. Tristan Harris, Google’s former design ethicist compares our current relationship with our devices to fast food.
“As companies innovate, they will need to switch from a mentality that encourages time on screen to one that encourages time well spent.”
“85% of consumers want brands to be thoughtful and to create products and services that work for them.” (The Akin, 2019)
For the past decade we have been producing and promoting culture: from events, workshops, editorial written content, editorial visual content, magazines, podcasts, art exhibitions, creative partnerships to compelling social graphics, influencer partnerships and shareable content that predicts and responds to the behaviours of our demographic and how this is evolving in our overcrowded media and marketing landscape.
Through the creation of our own brand projects and partnerships: Yolklore Magazine, Feed Fight podcast, Float Wellness Festival, Two Minds artist collaboration and Yolk / Yolklore social channels we have a unique insight into this group and daily contact with their changing desires and requirements. Combined with constant research and immersion into this group, we know how to position and build upon our clients products to excite, intrigue and engage in a compelling, relevant and purposeful manner.
“Stop interrupting what people are interested in and be what people are interested in”
Alan Phillips - Age of Ideas
Our little black book is full of creators, creatives, thinkers, designers, artists, chefs, bakers, dancers, yoga teachers, rebels, change-makers and innovators. From emerging to unsung, we work to champion talent, passion and creativity.
Who we’ve worked with (from podcast guest, to workshop host and Interviewee): (From L-R) Dave Buonoguidi, Founder 4Creative, Artist and Advertising Maverick, Flo Glendenning, The Nue Co New York, Emma Evans, Manchester Artist, Stuart Sandeman, Founder Breathpod.
We are dedicated to sourcing, producing and partnering the very best in creative culture, ideas and talent from across the globe, and distributing this across our clients channels.
For the benefit of brand build, consumer experience and support of the creative industries.
WE BELIEVE IN GOODNESS RISING TO THE TOP.
WE BELIEVE IN CULTURE, NOT CONTENT.
WE BELIEVE IN STRONG BRANDS
EXCITING THEIR AUDIENCE
WITH CULTURAL VALUE, NOT GIMMICK.