For Valentines Day 2019, Spinningfields commissioned a series of neon light installations inspired by love song lyrics.
Yolk was tasked with creating a digital and social media campaign to engage Manchester-based influencers and public .
We evolved the concept to ask people for their advice on the currency of love and heartbreak as part of a city-wide love story which transcended family love, friendships and relationships big and small.
Lyrics and advice were made into bespoke graphics designed by Yolk's Design team and the user-generated content was then shared across social media.
The campaign resulted in increased footfall to Spinningfields, a surge in follower count and a triple in Spinningfields social media impressions and page visits.