Search Engine Optimisation or simply getting yourself higher in the rankings is a dark art - Simply because there are a load of cowboys out there who claim to be experts and it takes a long time in a competitive arena to see results, which can eat away any marketing budgets and if not sustained - results can disappear quicker than they took to get to the top!
Many agencies don’t point out that for many businesses, it simply isn’t cost effective to use the service - simply because they trade low product price points and would require high quantity trading to cover costs incurred. For many businesses there are more effective solutions such as Instagram or PPC for a fraction of the price.
That being said - if you are aware of the pitfalls and are clear SEO is the right way to go then we can help. In simple terms SEO is two parts.
Part 1 - The technical bit. This is where we work out your digital products to ensure they are all set up, tagged, worded and designed correctly to maximise exposure to the ever changing algorithms.
Part 2 - Research & strategy. You need to be aware of what’s trending, in and out and where the opportunities are to be exploited and avoided when it comes to positioning content. Otherwise, it will be like throwing (very expensive) shit at a wall.
Part 3 - Content generation. Actually the most difficult bit. In an ever changing diverse world, creating popular content that meets the buzz words of meaningful and authentic is very difficult if it’s not your bread and butter. Many agencies produce trip full of key words and airy fairy marketing fluff that may meet algorithms demands - but with advancements they are getting ever closer to how humans think and like US - all can spot shit from a mile away! So why taint your brand unnecessarily to get to the top of the rankings to only disappoint your customers ‘when they reach the summit.’ Retention is much harder and more cost effective - with first impressions vital - it’s imperative your content is on point and reflects your brands message and values whilst entertaining, informing and persuading both humans and those pesky algorithms.
Remember you get what you pay for…
Results take often 4 months or more until visible.
Combining SEM & PPC simultationulsty with SEO can be detrimental waste of money.
£50 pcm [£0 set-up cost] you will be getting very little of worth. Consider doing it yourself.
£500 - £1500 [£2000-4000 set up cost] For smaller websites with little competition in Google or Bing, this might be OK. Ideally will include some form of content marketing.
£1500- £10,000 [£10,000 set up cost] For big complicated retail websites or if your business has a lot of online competition, it might be cheaper to bring in house in the long run.