Bumble App Launch

When Whitney Wolfe Herd’s Bumble app wanted to break Manchester they came to us for a 6-month event series across the city. In exchange for an app download people were invited to a free event. To build the Bumble Date, Bumble BFF and Bumble Bizz brands, we held bi-monthly events from gif-making to free blowdrys, book launches with Emma Gannon to live cello yoga events and collaging with Mean Mail at WeWork.

6 Months. 2 Activations per Month

  • Launching three strands of Bumble into Manchester

  • Improving knowledge of the two lesser known app strands.

  • Curating and marketing all events.

  • More initial downloads than any other regional city

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PROGRAMME SNAPSHOT

PROGRAMME SNAPSHOT

Tea Blending with Hackney Herbal at Beaumont Organic

Book Launch with Emma Gannon at Pot Kettle Black

Live Cello Yoga with YOMU at LEAF

Collaging with Mean Mail at WeWork

Galentine’s Day Crafts with Lucy Noone and Amy Coney at The Pen and Pencil

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